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Requirements
- 關注行銷或消費者行為議題
Description
本課程主要在建立對行銷管理理論的基本認知到具備實務性的操作能力，課程會從行銷管理的基礎開始說明、帶入產品組合議題與品牌管理的面向，此為觀念建立階段。廣告管理、臉書經營實務、數位廣告投放實務，則是實務面操作技巧的解析。
Who this course is for:
- 對行銷管理與實務有興趣的學生
- 想更加理解品牌內涵的學生
- 想掌握數位行銷基本技巧的學生
