An Internet Connection. No Previous Knowledge of PPC is Required at All. Only Determination and a Hunger to Learn. We will Teach you the Rest.
This Digital Advertising Course is your Complete All in One Guide. Learn Google Ads, YouTube Ads, Gmail Ads, Bing Ads, Facebook Ads, Instagram Ads, Messenger Ads, Dynamic Ads, Retargeting Ads, Re-Engagement Ads, Copywriting for Advertising & Meta for Business. This Digital Advertising Course is full of Hands-On Screen Recordings & Face2Face Explanations. It has been Filled with Interactive Quizzes Making Learning Fun. After Completing this Digital Advertising Course you will be able to Confidently Setup, Lead & Optimise Campaigns on Google & Meta Platforms. You will be also Able to Write Ads that turn Searchers into Buyers. Learn Digital Advertising Today. From Zero to Hero in a Couple of Days.
Setup your Google Search & Display Campaign Today
Google Ads are a great way to boost your brand profile, generate more leads and traffic, and gain more sales. The Google Ads platform focuses on Pay Per Click (PPC) ads, where advertisers pay per impression on an ad. PPC marketing is a tailorable, affordable form of web marketing, but to succeed, and not waste money, you must take the right approach. Typically it takes many years of experience to gain the in-depth knowledge necessary to get the most out of your PPC campaign.
With this Google Ads course, we aim to get you on the road to success faster, and as long as you are willing to put the work in, and apply our techniques and strategies, you’ll be well equipped with everything you need to succeed. The strength of advertising with Google lies in its massive market reach and the ability it gives you to create highly targeted campaigns. With Google Ads you can drive quality traffic to your brand, garnered from people searching Google for products and services, similar to the ones you’re offering.
To boost your reach, ads from Google often feature across other platforms, including YouTube, Blogger, and the Google Display Network. Another great feature of Google Ads is the Google Ads Analytics dashboard, which allows you to monitor the performance of your ads over time. This helps you hone the effectiveness of your Google Ads and adjust your content and target audience for a more optimal return on your investment. It’s definitely worth investing in Google Ads, as even if you’re ranking well organically, your results are likely to appear lower than those who have paid to promote.
Write Google Ads Copy that People Love to Click On
If you want maximum click throughs, you must use copywriting strategies that evoke strong emotion and are targeted to your ideal reader. The best type of Ad Copies are short and punchy, with enough impact to arouse curiosity, or provoke a reaction. Incorporating numbers is a great way to make Ad Copies sound more specific.
Find & Choose the Right Keywords
Search for words or phrases related to your products or services. The keywords you choose are used to show your ads to people. Select high-quality, relevant keywords for your ad campaign to help you reach only the most interested people, who are more likely to become your customers.
Optimise your Google Ads Targeting
Targeting ads is an essential part of a successful advertising campaign. You may have designed the perfect ad, but you’ll need to show it to the right people at the right time to better reach your goal. Google Ads offers different ways of targeting your ads.
Learn New Keywords Matching Options
Keywords are words or phrases that are used to match ads with the terms people are searching for. The keyword match types dictate how closely the keyword needs to match with the user’s search query in order for the ad to be considered for the auction. So you could use broad match to serve your ad on a wider variety of user searches or you could use exact match to hone in on specific user searches.
Use Efficiently Negative Keywords
Negative keywords let you exclude search terms from your campaigns and help you focus on only the keywords that matter to your customers. Better targeting can put your ad in front of interested users and increase your return on investment (ROI).
Who this course is for:
- For You.
- B2B, B2C, Entrepreneurs, Start-ups, Marketers, Influencers, Facebook Admins, Facebook Editors, Social Media Marketers, Facebook Marketers, Content Creators, Creatives, Copywriters, Graphic Designers, Advertisers, Real Estate Agents, Job Seekers, Local Businesses, Website Owners, Website Admins, SEO Help Seekers, SEO Content Creators, Website Creators, Bloggers, Etc.