Executive Diploma in Strategic Management

Welcome to program: Executive Diploma in Strategic Management by MTF Institute

Part of lessons equal to course Executive Diploma in Business Strategy

Course provided by MTF Institute of Management, Technology and Finance

MTF is the global educational and research institute with HQ at Lisbon, Portugal, focused on business & professional hybrid (on-campus and online) education at areas: Business & Administration, Science & Technology, Banking & Finance.

MTF R&D center focused on research activities at areas: Artificial Intelligence, Machine Learning, Data Science, Big Data, WEB3, Blockchain, Cryptocurrency & Digital Assets, Metaverses, Digital Transformation, Fintech, Electronic Commerce, Internet of Things.

MTF is the official partner of: IBM, Intel, Microsoft, member of the Portuguese Chamber of Commerce and Industry.

MTF is present in 208 countries and has been chosen by more than 400 000 students.

Modern Importance of Strategy Development

In changing business landscape, the importance of strategic thinking and planning cannot be overstated. Organizations are continually faced with complexities arising from technological advancements, globalization, market disruptions, and evolving consumer preferences. As a result, the ability to develop and execute effective business strategies has become a critical factor in achieving sustained success.

Strategic management provides businesses with the roadmap needed to navigate these challenges, seize opportunities, and remain competitive. It involves analyzing an organization’s internal strengths and weaknesses, understanding external market forces, setting clear goals, and devising actionable plans to achieve them. The modern importance of strategy development lies in its role as a proactive approach to business growth and sustainability. It helps organizations align their resources, capabilities, and goals, enabling them to make informed decisions and adapt to changing circumstances.

Program Overview:

Introduction to Business Strategy and Its Essence: This module delves into the fundamental concepts of business strategy, elucidating its role in guiding an organization’s direction. Participants will gain an understanding of how business strategy shapes an organization’s vision, mission, and core values.

Elements of Business Strategy: This section explores the essential elements of a robust business strategy, including defining a unique value proposition, identifying target markets, setting strategic objectives, and aligning resources for effective execution.

Types of Strategies: Participants will learn about various strategic approaches, such as differentiation, cost leadership, and niche strategies. Case studies will illustrate how organizations have successfully applied these strategies to gain a competitive edge.

Tactics of Business Development: This module focuses on the practical aspects of implementing business strategies. It covers topics such as market entry strategies, product development, branding, and strategic alliances.