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Fundamentals of Marketing


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Fundamentals of Marketing

Learn the core concepts of Marketing by a leading Professor from India


  • There are no prerequisites.


5 Star Reviews and Comments:

Mr. Bishal Sarkar – Amazing, above expectations!

Santiago Martinez – This course is a good place to start if you are looking for a general idea of what marketing is about. I wouldn´t say it´s extremely in dept, but it does give great bullet points.

Dhaval Kadam – It is very easy to understand and grasp.


Fundamentals of Marketing covers the core concepts in a very simple manner. The concepts covered in this course are as following:

1. What is Marketing?

2. Difference between Marketing and Sales

3. Marketing Mix – 4Ps of Marketing

4. Marketing Mix – 7Ps of Marketing

5. Needs, Wants and Demand

6. Market Segmentation

7. Brand

8. Product Life Cycle

9. What is a Price

10. Place / Marketing Channel

11. Advertising

Who this course is for:

  • Anyone who wants to get the answer of basic questions in Marketing like What is Marketing, Difference between sales and marketing, marketing research, consumer behaviour segmentation, brand and so on.

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