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Fundamentals of Marketing
Requirements
-
There are no prerequisites.
Description
5 Star Reviews and Comments:
Mr. Bishal Sarkar – Amazing, above expectations!
Santiago Martinez – This course is a good place to start if you are looking for a general idea of what marketing is about. I wouldn´t say it´s extremely in dept, but it does give great bullet points.
Dhaval Kadam – It is very easy to understand and grasp.
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Fundamentals of Marketing covers the core concepts in a very simple manner. The concepts covered in this course are as following:
1. What is Marketing?
2. Difference between Marketing and Sales
3. Marketing Mix – 4Ps of Marketing
4. Marketing Mix – 7Ps of Marketing
5. Needs, Wants and Demand
6. Market Segmentation
7. Brand
8. Product Life Cycle
9. What is a Price
10. Place / Marketing Channel
11. Advertising
Who this course is for:
- Anyone who wants to get the answer of basic questions in Marketing like What is Marketing, Difference between sales and marketing, marketing research, consumer behaviour segmentation, brand and so on.
