ExpiredHow to secure easy PR across TV, Radio and Print

Public Relations is all about building relationships to raise awareness and promote and enhance the reputation of you, your business and your industry. PR for small businesses is especially powerful because it helps you gain exposure and places you directly in front of your target audience.

However, what if you don’t have a huge PR budget or can’t afford to hire an expensive agency? This course will teach you how to get stared with your PR for NOT A PENNY!

In this course, Rachael Taplin, PR expert, Media Matchmaker and founder of BlueBoo Media, explains why, in today’s day and age, there is no longer the need to spend thousands of pounds on establishing contact with the media and how you can do it yourself to position yourself as an industry expert, influencer and thought leader. Rachael will share with you all her PR insider secrets and will show you how she generated over £32 000 to her business from one press release. Rachael has appeared on hundreds of radio interviews, across most of the national TV channels and featured in most of the UK’s national press and magazines and her story was nothing special!

By the end of this course, you will know:

• why you should be using PR to raise your profile, build credibility for your business and attract the right type of customer
• how to easily connect with journalists so that they rely on you to provide them with newsworthy content
• the importance of social media and how to use it to its best advantage to ensure that journalists are aware of your expertise
• the top tools and insider tips needed to capture the attention of the media and secure valuable publicity for your business