Do you host sales calls your clients remember for the rest of their lives?

Traditional sales methods don’t work for heart-centered coaches, leaving you feeling drained and out of integrity. If you got into coaching to help people, traditional selling feels like the opposite.

It’s no wonder so many life coaches struggle to sell their services.

Joyful Selling is a wildly joyful integration of sales knowledge from a woman who left a lucrative real estate agency in Southern California to join the Peace Corps. After coming home to raise millions of dollars for nonprofits, then observing hundreds of life coaches in training, Michelle Rockwood synthesized these vastly different experiences into a sales methodology that will light you up from the inside.

Stop trying to sell yourself and start showing up as yourself with the energizing practice—and results—of Joyful Selling. 

“Michelle‘s energy and excitement around sales are beyond belief! She has taken the fear out of selling for me, given incredible ideas and solutions, and—knowing the support remains there—propels me into further action to help my clients in a powerful and loving way.”
– Suzanne Cromie from Belfast, Ireland, wellness coach and yoga teacher

“Michelle is absolutely fabulous! She is teaching me how to approach the enrollment conversation from an authentic and intuitive place and helping me to overcome some of my money mental blocks! Thanks to her guidance and feedback, I have been able to enroll three students into my high ticket program in just a few weeks! Trust yourself, follow your intuition, and do it! You’ll be glad you did!”
– Sarah Ceo from Salt Lake City, Utah, life coach and certified yoga teacher trainer

“Michelle Rockwood makes the sales conversation so simple and loving, not something I ever thought was possible with sales! I felt so professional yet so caring when having these conversations with my potential clients. Her step-by-step method keeps things light and lays out, in perfect order, how to go about it. I go over her method each time before a call, and I feel grounded and ready!”
– Stephanie Lankford from Wilmington, Delaware, mindfulness coach

“After learning Michelle’s method, I now look forward to sales calls! Nine out of ten people hire me, and they are excited about our work together. Everything about Michelle’s method centers on empathy and allows people to make an empowered decision. My business wouldn’t be where it is today without her help. Every coach should learn Michelle’s method!”
– Rachael Weaver, copywriter and brand coach, Evergreen, Colorado

“‘You have to get comfortable with accepting money for your gifts, talents, and all you have to offer,’ this line resonated with me the most, and I knew this book was for me! I am ‘Alison’ in the first chapter. I charge an hourly rate. I need to learn ‘heart-centered’ sales versus what seems to be pushy and inauthentic and get comfortable asking for what I am worth. With all of the learnings I have been through to get me to where I am today, I know and feel I AM WORTH IT! Thank you, Michelle, for writing this book for heart-centered souls like myself.”
– Michelle Cordy, personal coach, Cincinnati, Ohio

“I am a psychotherapist in private practice for the last ten years. I am NOT a salesperson. I am just now transitioning into coaching while maintaining my private practice. Just the word ‘sales’ makes my stomach do a little flip. I like how concisely [Michelle] writes. Breaking down the concept of coaching into three parts makes it much more manageable in my mind, and I feel like I can really “do this thing.” People like me have so much to offer, but the mere idea of sales makes our blood run cold. Honestly, your intro and first chapter alleviated some of my anxiety about that.”
– Kathy McCabe, LCSW, Sarasota, Florida

Michelle Rockwood has sold real estate in one of the wealthiest communities in the world, has slept on a dirt floor in West Africa, and once raised a million dollars for charity over a single lunch. Now a personal coach and widely recognized sales expert, Michelle has helped hundreds of mission-driven coaches discover sales methods that feel fantastic, transforming their businesses and their lives.

After personally hosting more than four hundred sales conversations and shifting entire sales teams into life-changing revenues, Michelle wrote Joyful Selling to share her knowledge with all the loving, heart-centered coaches our world so desperately needs.