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Shopify: Your Essential Guide to E-commerce Success

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Shopify: Your Essential Guide to E-commerce Success

What you’ll learn

  • Review of the Shopify platform and its integration possibilities
  • How to choose theme based on your products and needs
  • Things to consider before you start working on a website
  • Fundamentals of SEO for your online store
  • How to build a semantic core
  • How to prepare content and write effective commercial texts
  • Design of the home page and work with blocks
  • How to create and fill system pages, sections, product cards, etc.
  • Integration of payment systems
  • Setting up shipping profiles
  • How to work with domain name
  • Internal Shopify analytics and GA4
  • Connecting FB Pixel and Google Merchant
  • Plugins to promote your site and simplify your work processes
  • How to launch advertising campaigns and work with Google Shopping
  • Email Marketing for e-commerce
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