Understanding Business Research – A Fundamental Guide

Based on the foundational principles outlined in Uma Sekaran’s acclaimed book on research methods, Mastering Business Research Methods provides a step-by-step approach to conducting meaningful and impactful research in a business context.

This course offers a balanced combination of theoretical frameworks and practical applications, guiding you through the entire research process. From understanding the basics of research design to mastering data collection and analysis techniques, you’ll gain the skills needed to make informed business decisions and solve real-world problems effectively.

Key highlights include:

• Understanding Business Research: Explore the significance of research in solving managerial problems, improving decision-making, and driving organizational success. Learn how to connect research questions to business challenges.
• Defining Research Problems: Develop clarity and precision in problem formulation, ensuring a solid foundation for effective research.
• Literature Review and Theoretical Frameworks: Learn how to critically evaluate existing studies, identify gaps, and build robust theoretical frameworks to guide your research.
• Research Design: Understand different types of research designs, including exploratory, descriptive, and causal studies, to suit various business contexts.
• Data Collection Methods: Gain expertise in qualitative methods like interviews and focus groups, and quantitative techniques such as surveys and observation, ensuring comprehensive data gathering.
• Sampling Techniques: Learn about probability and non-probability sampling methods to ensure your research findings are representative and reliable.
• Data Analysis and Interpretation: Master statistical tools and techniques for analyzing data, including descriptive and inferential statistics, to draw meaningful conclusions.
• Writing and Presenting Research Reports: Develop the skills to create professional and impactful research reports, ensuring your findings drive actionable insights.

By following the structured approach outlined in this course, you’ll gain the ability to tackle complex business challenges with confidence, aligning your research with the principles of Research methodology. Whether you’re a manager, student, or aspiring researcher, this course will empower you to approach business problems strategically and scientifically, making a lasting impact in your field.