Executive Diploma in Corporate Entrepreneurship

Welcome to program: Executive Diploma in Corporate Entrepreneurship

Course provided by MTF Institute of Management, Technology and Finance

MTF is the global educational and research institute with HQ at Lisbon, Portugal, focused on business & professional hybrid (on-campus and online) education at areas: Business & Administration, Science & Technology, Banking & Finance.

MTF R&D center focused on research activities at areas: Artificial Intelligence, Machine Learning, Data Science, Big Data, WEB3, Blockchain, Cryptocurrency & Digital Assets, Metaverses, Digital Transformation, Fintech, Electronic Commerce, Internet of Things.

MTF is the official partner of: IBM, Intel, Microsoft, member of the Portuguese Chamber of Commerce and Industry.

MTF is present in 208 countries and has been chosen by more than 380,000 students.

The Executive Diploma in Corporate Entrepreneurship is a program designed to equip professionals with the advanced skills, strategies, and visionary thinking required to navigate the intricate world of modern corporate entrepreneurship. This course offers a deep exploration of the dynamic landscape of corporate innovation and entrepreneurship, covering an  array of topics that are crucial for individuals aiming to spearhead innovation, drive growth, and foster entrepreneurial cultures within established organizations.

Course Outline:

Understanding Modern Corporate Entrepreneurship:

The Role of Innovation: Analyzing the central role of innovation as the driving force behind corporate entrepreneurship and market disruption. Distinguishing Entrepreneurship from Intrapreneurship.

Comparative Analysis: Differentiating between external entrepreneurship and internal intrapreneurship, emphasizing their distinct attributes and applications.

Real-world Case Studies: Exploring diverse examples of both entrepreneurship and intrapreneurship to showcase their practical implications.

Exploring Intrapreneurship Types and Case Studies:

Categories of Intrapreneurial Endeavors: Investigating various forms of intrapreneurship, including product innovation and process enhancement.

Intrapreneurship Success Stories: Examining case studies of successful intrapreneurial initiatives within renowned organizations across industries.

Challenges of Cultivating Corporate Entrepreneurship:

Identifying Obstacles: Analyzing the inherent challenges that organizations face when attempting to foster a culture of corporate entrepreneurship.

Strategies for Overcoming Challenges: Developing proactive strategies to address resistance to change, risk aversion, and organizational inertia.

Taxonomy of Intrapreneurial Personalities:

Intrapreneurial Archetypes: Defining different profiles of intrapreneurs, including idea generators, project champions, and disruptive catalysts.

Nurturing Intrapreneurial Talent: Strategies for recognizing and nurturing individuals with intrapreneurial potential within the workforce.

Nurturing and Leading Intrapreneurs:

Fostering a Supportive Ecosystem: Creating an environment that encourages creativity, experimentation, and calculated risk-taking.

Empowerment Strategies: Providing intrapreneurs with resources, autonomy, and mentorship to propel their innovative endeavors.

Becoming an Intrapreneurial Leader:

Personal Transformation: Cultivating the mindset and skillset necessary for individuals to lead with intrapreneurial spirit within their roles.

Influence and Impact: Strategies for inspiring teams, driving change, and championing innovation from within.

Diverse Models of Corporate Entrepreneurship:

Frameworks for Integration: Exploring a spectrum of models and frameworks organizations can adopt to infuse entrepreneurial principles into their DNA.

Case Studies: Analyzing the practical implementation of various models in successful corporate entrepreneurship initiatives.

Unlocking Growth with Strategic Innovation:

Growth Hacking Strategies: Delving into the innovative techniques and agile approaches that drive rapid business expansion.

Engines of Growth: Investigating the mechanisms that fuel accelerated growth in startups and established enterprises.

Market Expansion Theories and Growth Matrices:

Market Penetration vs. Expansion:

Exploring market expansion theories and their pivotal role in strategic decision-making for growth.

Growth Matrix Applications: Applying growth matrices to identify growth opportunities, allocate resources, and diversify product portfolios.

Corporate Venturing and Innovation Ecosystems:

Corporate Venturing Strategies: Understanding the concept of corporate venturing and its impact on driving innovation through external partnerships.