Executive Diploma in Strategy and Innovation

Welcome to course: Executive Diploma in Strategy and Innovation by MTF Institute

Course provided by MTF Institute of Management, Technology and Finance

MTF is the global educational and research institute with HQ at Lisbon, Portugal, focused on business & professional hybrid (on-campus and online) education at areas: Business & Administration, Science & Technology, Banking & Finance.

MTF R&D center focused on research activities at areas: Artificial Intelligence, Machine Learning, Data Science, Big Data, WEB3, Blockchain, Cryptocurrency & Digital Assets, Metaverses, Digital Transformation, Fintech, Electronic Commerce, Internet of Things.

MTF is the official partner of: IBM, Intel, Microsoft, member of the Portuguese Chamber of Commerce and Industry.

MTF is present in 208 countries and has been chosen by more than 380,000 students.

Course contains 2 Modules: Business Strategy and Innovations Management

1. Management of innovations refers to the strategic planning, implementation, and oversight of processes and practices aimed at fostering innovation within an organization. It involves the systematic handling of new ideas, technologies, products, or processes from conception to implementation, with the goal of driving growth, competitiveness, and long-term success.

Key components of managing innovations include:

1. Strategic Planning: Effective management of innovations begins with strategic planning that aligns innovation efforts with the overall goals and objectives of the organization. This involves identifying areas for innovation, setting clear objectives, and allocating resources strategically.
2. Idea Generation and Screening: The management of innovations involves generating ideas for new products, services, or processes through brainstorming sessions, market research, or collaboration with stakeholders. These ideas are then screened and evaluated based on criteria such as feasibility, market potential, and alignment with organizational goals.
3. Resource Allocation: Allocating resources, including financial, human, and technological resources, is a critical aspect of managing innovations. This involves making decisions about how to allocate resources effectively to support innovation initiatives while balancing competing priorities.
4. Risk Management: Innovation inherently involves risks, including financial risks, technical risks, and market risks. Effective management of innovations requires identifying and assessing these risks and implementing strategies to mitigate them. This may involve conducting risk assessments, scenario planning, or developing contingency plans.
5. Cross-functional Collaboration: Managing innovations often requires collaboration across different departments or functional areas within an organization. Cross-functional teams bring together diverse perspectives and expertise to tackle complex innovation challenges and drive implementation.
6. Prototyping and Testing: Before bringing a new product or service to market, it’s essential to prototype and test ideas to gather feedback and identify potential issues. The management of innovations involves overseeing the prototyping and testing process and using insights gained to refine and improve the innovation.
7. Intellectual Property Management: Protecting intellectual property is crucial for organizations investing in innovation. This involves managing patents, trademarks, copyrights, and trade secrets to ensure that the organization can capitalize on its innovations and maintain a competitive advantage.
8. Continuous Improvement: Innovation is an ongoing process that requires continuous learning and improvement. Effective management of innovations involves establishing mechanisms for gathering feedback, evaluating performance, and incorporating lessons learned to enhance future innovation efforts.