GEO: Generating Engine Optimization. How to rank in ChatGPT
Description
In today’s AI-first digital landscape, traditional SEO is no longer enough. Discoverability is shifting—from search engines to chatbots, voice assistants, and AI-curated summaries. This course is built for marketers, strategists, content creators, and digital leaders ready to thrive in this new world using OtterlyAI, the go-to tool for brand visibility tracking in AI platforms.
You’ll learn how to track mentions in real time, decode sentiment, and turn data into strategy—equipping your team to lead the shift from SEO to Generative Engine Optimization (GEO).
This course delivers both theory and hands-on experience through:
Step-by-step walkthroughs of OtterlyAI setup and dashboard features
Real-world case studies from AI-powered brand search
Actionable strategies for AI-informed SEO and content planning
Collaborative workflows for reporting and team-wide alignment
Lifetime access with updates on GEO strategies and AI search evolution
What You’ll Learn in This Course
Monitor brand mentions across ChatGPT, Perplexity, Google AI Overviews, and more
Set up and customize OtterlyAI reports to track visibility trends
Analyze tone, sentiment, and thematic coverage in AI mentions
Apply data insights to SEO, content marketing, and PR strategies
Understand the fundamentals of GEO and how it redefines discoverability
Integrate OtterlyAI with tools like Looker Studio, SurferSEO, and Trello
Build workflows that support your team in adapting to AI-driven search
Export and present OtterlyAI findings to drive stakeholder action
Who This Course Is For
Digital marketers and SEO professionals navigating the shift to AI search
Brand managers and communications teams tracking reputation in real-time
Content strategists aiming to align with AI-generated summaries and trends
Agencies and teams looking to collaborate using AI-driven data insights
Anyone interested in mastering GEO and leading in the AI-powered visibility space
What’s Included
OtterlyAI walkthrough templates and reporting dashboards
Case studies and use cases from real AI search environments
Strategic frameworks for GEO implementation and measurement
Templates for editorial planning and brand monitoring
Certificate of completion to showcase your AI and GEO expertise
Get Started Now!
OtterlyAI isn’t just another marketing tool—it’s a window into how your brand appears in AI-powered conversations. This course will give you the technical skills, strategic frameworks, and hands-on practice to turn insights into impact.
Enroll today and future-proof your digital presence. Let’s master AI-driven brand visibility together.
Who this course is for:
Digital marketers and SEO professionals looking to stay ahead in AI-driven search
Brand managers and PR specialists aiming to monitor and boost online visibility
Content strategists who want to align with AI-generated queries and trends
Business owners seeking to enhance discoverability through voice assistants and AI tools
Teams using OtterlyAI or considering AI tools for reporting and analysis
Anyone interested in mastering the shift from traditional SEO to Generative Engine Optimization (GEO)
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